Padres Chairman Ron Fowler and Managing Partner Peter Seidler sat down with the UT’s Dennis Lin to discuss how the Padres would benefit from the Chargers leaving for Los Angeles, if at all. They covered a number of topics. One of them was the promotional schedule.
I blogged last week about how boring and unimaginative the fans found the Padres promotional schedule, Fowler’s response was basically that they meant to do it. They weren’t trying to be creative or edgy. Instead they assumed that fans wanted the same crap they’ve been handing out in years past.
Fowler said the Padres’ 2017 promotions and giveaways schedule, which some have panned for a lack of imagination, were designed with that in mind.
“We’re probably not going to be as edgy or creative,” he said, “because we want ones that people said they liked and the ones that demonstrated significant attendance regardless of which team we were playing that night.”
It’s frustrating as a fan to see how poorly they plan out their marketing. I saw little to no excitement about any of the giveaways and these are the items that fans supposedly want. It surely seems that their dependence on truly awful focus groups have continued to displease the fans. Maybe I shouldn’t blame the focus groups themselves, maybe it’s how the Padres interpret the message from the groups. It’s possible that they only hear what they want to hear and disregard the rest.
I would suggest the Padres do the opposite of whatever their focus groups recommend.— Gaslamp Ball (@gaslampball) January 29, 2017
Whatever the case, we’re stuck with more blue fedoras than any fan could ever possibly need or want. If this is how they are planning on capturing the disgruntled Chargers fan, they have a long road ahead.