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Lake Elsinore Storm President/GM gets in-game prostate exam to promote cancer awareness

My favorite thing about Minor League Baseball is all the unusual and creative promotions they come up with, from theme nights to fun giveaways to specially-designed jerseys. Class-A Lake Elsinore recently did something especially strange and awesome, all for a great cause. In honor of Cancer Awareness Night, Storm president and GM Dave Oster underwent a prostate exam during the seventh inning stretch, while leading the crowd in "Take Me Out to the Ballgame."

Storm had been promoting this event, asking people to "like" the Facebook page of Fierce Fallon, a nine-year old girl who was recently diagnosed with brain cancer.

Oster was true to his word and, since the Fierce Fallon page reached its goal of 12,000 likes, the crowd at The Diamond was treated to a very special seventh inning stretch Saturday night.

After the game, Oster took to Facebook to talk about the experience.

Apparently, it was "squishy."

I'm still waiting for a video of Oster's rendition of "Take Me Out to the Ballgame" to turn up online, but for now here's a video of the Myrtle Beach Pelicans' GM doing the same thing two nights ago at their ballpark's Prostate Cancer Awareness Night:


My favorite part is the pause he takes around the 26-second mark, as the doctor behind him just smiles gleefully. If that doesn't make you want to get a prostate exam, I don't know what will!

In all seriousness, this is a fantastic way to promote cancer awareness and I'm glad Lake Elsinore was involved in such a great cause. I would love to see this kind of stuff going on at the Major League level. I feel like it's a much more effective approach than, say, wearing pink gear and swinging pink bats on Mother's Day and trying way too hard to sell pink merch to fans. I would even go so far as to volunteer Dex for the honor of receiving a prostate exam during a Padres game. And no, it's not just so we can all chant, "Putting things in Dex!" during the seventh inning stretch.

If you haven't yet, make sure to go like the Fierce Fallon page on Facebook. You can also follow Fallon's journey and donate to help her family pay for medical bills and travel expenses by visiting FierceFallon.com.