This is genius.
The Padres minor league affiliate created a jersey with 6000+ twitter handles printed on it for their social media night.
“The TinCaps' marketing department came up with the concept of the jerseys in the offseason and used the handles of those following @TinCaps as of March 11 for the jerseys, which were produced by Wilson Sporting Goods. The jerseys are white, with "@TinCaps" printed in red across the chest, and the green-printed Twitter handles adorned throughout."
Check out the interactive photo.
Fire up the Social Media Machine! Social Media Night tonight! Jersey Giveaway! Fireworks! Thirsty Thursday! http://t.co/nCaftWMZXJ— Fort Wayne TinCaps (@TinCaps) June 13, 2013
Here we are: