Padres implementing dynamic ticket pricing


The Padres have become the latest Major League team to implement dynamic pricing for single-game ticket sales. By using advanced computer programming, dynamic pricing will give the team the ability to adjust ticket costs higher or lower based on market demand and such factors as pitching matchups, the team's performance, weather and potential milestones. Dynamic pricing is geared toward giving fans more day-to-day options in 2012. It also allows the Padres to accurately price tickets in a timely fashion.