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Giveaway Idea: Variable promotions based on attendance

Many years ago, I wrote a blog post suggesting things the Padres could do to boost attendance. I didn't want it to be a thing that required the team to make drastic changes to the team or the stadium.

Looking back on it, the Padres have actually done a bunch of the things. Did attendance go up? Maybe no, but it wasn't for lack of trying.

So here's my idea for the day: Variable Giveaways Based on Attendance

Hear me out.

Pick a promotion you would've already done and then do it better the more people show up.

For example, let's say you have a beer promotion where the price of beer for a night is a buck less. Now let's say, if the attendance hits 20k, the price of beer drops ANOTHER buck. If you hit 30k, you get the two bucks off the beer and then a coupon good for a dollar off beer any other night. If you sell out, you get a beer stein along with the beer promotion.

The goal being not only to get people out to attend a game with a promotion, but to give the fans a sense of ownership that they'll be affecting at least SOMETHING at the game, namely how good of a giveaway it's going to be.

And then post like the projected attendance so that people can be like, "Oh man... They're only 450 people away from upgrading that t-shirt to a t-shirt and underwears! I gotta call Leroy!" I think as you approach the next level of giveaway, you might be able to talk people into coming out to weeknight games like, "It's down to 100 people and we all get free bottles of bbq sauce!!!"