Speaking of hot dogs... How did the Coca-Cola company get away with their name being shortened to "coke"? Coke is what yuppies from the '80s snort with their turned up snob noses so that they can continue to believe that they're better than you. Isn't that the kind of brand association that you want to avoid?
If I were Coca-Cola, I'd only shorten it a little bit and drop the "ola". Then people would call it a "Co-Kack". I know it sounds a little bit like, "Cold Cock", but isn't that better than being associated with drugs?
Stay in school.
GO PADRES!!!