This one's not really about marketing per se, but more about how the regular fan sees professional baseball. I'm not sure why I titled it as part of the Markting Sucks series except for the fact that I posted part 1 and then never followed up with anything else.
Here's a little excerpt about NFL owners. It's from an article by Daniel S. Mason in the book, Business of Sports, which I'm reading for class:
Unfortunately, it doesn't quite work that way. While I don't think it's completely bad news bears, Tim Sullivan wants to fill you in on a few things:
To assume otherwise is to be disappointed. To expect more is naive. If you think yourself shortchanged by the Padres' payroll, perhaps you should think again.
Which leads me to my point. Two part question:
- Who is the most hated owner in baseball?
- Which owner is most likely to see owning a baseball team as a "hobby" as opposed to a straight business venture?
Really, is that right?