The slogan: "On A Mission."
The message: "We know what we are doing."
I gotta say I really like that slogan. The message, not so much. I can't wait for Larry Lucchino to steal that and use it for the Red Sox, like he did with the whole "Keep the Faith" campaign.
Here was my suggestion: "Now we're cooking with Friar!"
That's good right? Maybe next year.