Padres President Tom Garfinkel tweeted out news yesterday that the team had expanded their promotional schedule as proof that they were listening to their fans. He credited his favorite Padres blog in the process. OMG PDA, get a room you two.
Thanks to @rjsfro and others who asked us to step up the promo calendar. See the cover of the UT today. Ownership heard you...— Tom Garfinkel (@TomGarfinkel) June 9, 2013
There was quite the response on Twitter, but no one had the Union-Tribune and the announcement wasn't on-line. Fortunately I was spending a lazy Sunday with my parents who have been UT subscribers for 42 years. I tweeted out a low quality picture of the full page advertisement to RJ's Fro who is quite the collector of Padres memorabilia.
It wasn't until I was asked the meaning of the Squirrel on the back of the ad did I realize that it was a dual sided ad. I flipped it over and sure enough there was more to it. It reminded me of Raiders of the Lost Ark when Indy and Sallah discover that the Nazis only had the clues on one side of the medallion.
Indy: You said their headpiece only had markings on one side. You absolutely sure?
Sallah nod, 'yes'.
Indy: Belloq's staff is too long.
Indy & Sallah: (TOGETHER) They're digging in the wrong place!!
Sallah: (LAUGHS) (SINGS) I am the monarch of the sea...
Acting like I had made a great discovery I kept repeating the last two lines of dialogue, singing the latter, dancing around in a circle.
So here's some crappy pictures of the ad from my iPhone 4. The last picture is a close up of the schedule.
The cryptic picture of the squirrel with June 22nd date next to it, of course, refers to the Rally Squirrel who races fans. He'll be making his triumphant return.
I'm not a huge promotions guy but I like the quirky stuff, the oddities if you will. You can keep your fireworks, bobbleheads and jerseys. I want stuff like flip-flops, luchador masks and fedoras. My favorite is the flip flops. I have real pretty feet. My big toe has a little beauty mark on it like Cindy Crawford's face.
Vote for your favorite new promotion in the poll.