Yesterday Facebook gave me an advertisement of "pages similar to the Padres". Most of them were the Facebook pages for other MLB teams. I became curious as to how the Padres compare to those pages in terms of number of likes. I start to wonder if popularity on Facebook will truly correlate to a team's actual popularity. Also the question arises as to what makes a team popular.
So yeah, here are the "like counts" for MLB teams on Facebook:
A few interesting observations: Obviously the Yankees would top the list, but they dominated it far more than I thought they would. I'm surprised the White Sox and Twins are so high. I'm surprised the Nationals, A's, and Angels are so low. I'm disappointed the Astros and Devil Rays are doing better than the Padres.
Now it's time to see if the Facebook likes correlate to attendance (Average per game). I'd like to do attendance over the past few years, but I'm too lazy.
Pretty much what I expected I guess. Once again, I'll say that I'm surprised the White Sox have so many facebook fans.
I really didn't come to any definite conclusions with this experiment. For me, it's fun to look at data anyway though. I'm not sure if social media popularity helps a teams actual popularity. I think it's an okay indicator of what the actual popularity could be though. I was hoping to find interesting data that reflected the age of the fan base and younger people more willing to use social media...I don't think I found much of that (I would imagine the Nationals have a young fan base and they have the worst social media presence)Does social media matter in baseball?.
I apologize, this fanpost was much more interesting in my head before I saw the actual data.