Most of you know that I am a political marketing/pr type person who happens to be a school teacher now. For those of you who didn't, I am a political marketing/pr type person who happens to be a school teacher now. Like most marketing/pr types, I often find myself offering unsolicited advice to anyone stupid enough to stand near me for extended periods of time.
This is going to be one of those instances.
I have some can't miss marketing slogans that our beloved 2012 Padres can adopt this season in order to drive up attendance numbers and create many pants full of bone.
Padres 2012, the Next Generation of Baseball
Strengths - People love new stuff. Even when they don't need new stuff... people love new stuff. I have noticed of late that my excitement watching a Padres game is directly proportional to the amount of struggling young idiots floundering around on the field trying to stay in the show. Fact - young players look like they are trying harder than older more established players. It's exactly the reason I find college bball to be more exciting to watch than the NBA... these dudes are playing for their livelihoods.
Weaknesses - This is San Diego we are talking about here, a town filled with Bros and Retirees. Bros will never like the Padres because they aren't named "The Giants Sox" and we don't have anyone like Brian Wilson or Jonathan Papelbro. Not our style. Retirees, on the other hand, still look back fondly on the days of Timmy Two Shoes McLooshiloo and will have a hard time adjusting to all these newfangled ball players.. what with their "hyphenated names" and "sunglasses."
Padres 2012, Lower Your Expectations
Strengths - I always (yes, ALWAYS) have more fun at the ballpark when I go to a game NOT expecting to win. It allows me to really enjoy the nuances of the game and be pleasantly surprised when good things happen. That's why 2010 was so great for me as a fan, and 2011 was so damn miserable. In 2010 I expected us to be average, and we exceeded expectations and were awesomesauce. In 2011, I expected us to be good (we had added all these fun pieces and the rest of the division hadn't exactly gotten too much better) and we were terrible at playing baseball. I was an emotional wreck last year.. yes this could be because I quit drinking like 10 days before the season started and so I was a crazy person last year... but I like to think its because my expectations were too high.
Weaknesses - Publicly admitting that we are expecting to suck. While I may be ok with this, it won't exactly drive season ticket sales through the roof.
Padres 2012, New Management (aka We Aren't the Guys Who Gave a Contract To Michael Barrett)
Strengths - Should be self-evident.
Gimme a call Padres... I am chock full of ideas.