I got confirmation yesterday from the Padres that they did indeed decide to cancel the kids dog tags promotion, in response to the small, but vocal group that basically protested any sort of promotion that tied kids to the military. Laura Broderick, Padres VP of Brand Development, basically said that everything they do with the military is done to pay tribute to their service and did not want anything to call that into question. Since the schedules had not been printed and nothing finalized, they felt it better to swap out the promotion.
Personally, I think it's a shame. At this rate, kids won't be able to say that a player reached second base because it's a euphemism for touching a woman's breast (third base being analogous to placing a finger on a vagina). No longer will kids be able to say that a slugger has "killed" the ball, because it will remind some with particular sensitivities that the act of killing is forbidden by law. The giveaways regarding skin cancer prevention will all have to be cancelled because it will serve as a constant reminder that the sun does not appreciate white people.
I guess the Anti-Dog Tag group has a point if they want to think about the dog tags in the most morbid way, but lots of things have roots that are less than "nice". For example, did you know that the semi translucent dress shirts that Filipino men wear to weddings were originally required by the Spanish during their rule, so that one could easily tell if a Filipino was carrying a weapon? And yet, you go to a Filipino wedding and there they are...
Perhaps most telling is the following comment from a vet:
Look for the replacement giveaway on the pocket schedules to be printed up this weekend!