Seems like last year's run did have one happy side effect if nothing else, our season ticket sales have gone up big time for the first time in a couple of years. Pads have sold almost 2,000 more season tickets as compared to last year at this point. (I'm happy to say I'm one of the 1800 new season ticket holders). Hopefully this keeps up as season tickets are one of the best ways to ensure games are closer to sold out.
http://mlb.mlb.com/news/article.jsp?ymd=20110301&content_id=16785072¬ebook_id=16785414&vkey=notebook_sd&c_id=sd&partnerId=rss_sd