Padres' Fan Cost Index for 2010 paints an affordable (imaginary) picture
Now, let me just say that I think this ownership is doing a lot of things right by the fans. I'm not one of these fans that expects an ownership group to come in that consists of one insane person willing to drop unspeakable sums of money on the Padres to acquire them outright and then somehow come up with another $120 million in player payroll to buy all the best talent (available or not).
I'm also willing to round up when the team says they'll spend $40 million payroll and they get to $39.8 million or whatever it is. What do I care if David Eckstein gets an extra $200k this season?
I also do think that Padres games are probably maybe going to be more affordable this season.
Finally, I've got problems with the whole Fan Cost Index thing in general. I've got me a Sports MBA. I know me some analysis of numbers. So whenever these things FCI things come out, I get punchy.
However, all that said, I have issues, with the 2010 Fan Cost Index for the San Diego Padres. For the new people, every now and then I put on my analyst hat. When I do, I can get long winded. If you don't want that, then don't jump.
Seriously, jump though.
Ticket Prices
First off, the ticket prices. The average ticket price in the ballpark is listed as $15.15, which is 15.4% lower than it was last year, but I just don't see how this is possible without doing some advanced math I don't know. Here is a seating chart:
There are three groups of seats that are less than $15.15. Upper Field Reserved (the blue sections at the far right and left of the map) are $14 and the Bleacher seats (the green area in right center) are $10. Park in the Park are less than $15, but it still doesn't make sense that there are more tickets available in those sections combined than there are in the rest of the park. Obviously, there would have to be for the average price to be as low as it is.
The $15.15 appears to ignore a lot of relatively expensive seats.
Premium Seating
Also, the average premium ticket price is listed as $30.56, which also strikes me as fibbed. A premium seat is one that receives extra amenities. It does not have to include luxury suites.
In the past, everything in Toyota Terrace should have been listed as premium for the fact that you couldn't access the Terrace restaurants without a Terrace ticket. You could also get in-seat service in those seats at one point and, unless that's been taken away, the TT should/could probably be considered premium. But those seats cost $26, $37, and $58, with the $26 version easily being the smallest number of seats.
The Padres currently have an all you can eat ticket for $29, which helps the average premier ticket price, but this is a relatively small number of seats. I can only assume that "Premier Club" seats ($63 per ticket) are considered premium and the Field Box Infield ($61 gray seats) are premium.
So again, like the ticket prices, I just don't see how it's possible to have the average cost of a premium seat as $30.56.
Dog & Drink
The $4 hot dog is real and is annoying if you've ever been to CostCo or IKEA, but you're not going to Petco Park for the Friar Franks. The $5 14 oz beers are real, and apparently, they're amazing. The $4 22 oz soda bums me out unless they get Coke Zero and Dublin Dr Pepper in the house.
Parking
Parking is listed as $4, which sets my B.S. detector off. There is a good amount of free parking around the ballpark, but any paid lots are going to set you back at least twice that.
Program
The program is listed as free, but Padres Magazine is $5 and I've never seen a free program unless they're talking about the scorecard, which I'm pretty sure they'll trade you for a buck. Maybe the $5 is optional. They'll give you a copy if you happen to be in the offices and see one lying around. This must be what they're talking about.
Cap
The cheapest adult ball cap is $7. I have no idea what this cap looks like. A quick search of the Padres online store will reveal that the cheapest adult ball caps available online are in the neighborhood of $14 to $20.
A Real Index Estimation
So the Fan Cost Index totals up:
- 2 adult tickets
- 2 child tickets
- 2 beers
- 4 sodas
- 4 hot dogs
- parking for 1
- 2 programs
- 2 adult caps
If I calculate those things up myself (based on memory, what I know of the new prices, and what I figure I can get away with on an "average" day):
- 2 adult tickets - $36
- 2 child tickets - $36 (assuming these aren't lap kids)
- 2 beers - $10
- 4 sodas - $16
- 4 hot dogs - $16
- parking for 1 - $0
- 2 programs - $10
- 2 adult caps - $50 (I'm not willing to search no basement for a mythical $7 cap)
Check my math: $174, which still puts us below average. If you add in $20 for parking (assuming you don't want to walk through as many homeless villages as I'm willing to walk), the total comes to $194, which is just about at the league average of $195.08.
Conclusion
Again, I don't doubt that it's less expensive to go to the games this season. I do doubt just about every which way that the FCI gets calculated. I've never liked using "averages" to try to come up with a number that's supposed to speak to an experience. Average metrics lead to average results.
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Comments
As my Business Stats teacher says,
A mean without a standard deviation is like a girl without her purse: pretty much worthless
Great post, and your points are valid. I wonder how the TMR guys would answer them
Obviously. Otherwise they would have gone with something other than “purse.”
Bolts from the Blue // "He looks like a catfish" - Nick Hardwick on Brandon Siler
Bloody Elbow // " looks like your comment violated rule #4. and it’s a heck of a rule, rule #4" - Kid Nate
Something
that starts with the same first two letters as “purse.”
"I'm a Padre at heart. Always gonna root for the Padres. Twenty-five years [with this organization], how can't you? Next year I'm gonna be rooting like a son-of-a-gun for these guys and for Blackie ... I'm gonna be rooting for the next general manager here, rooting for the city, the fans, everybody. I think a lot of San Diego." -Kevin Towers
Dex
Where do you stand on Cherry Coke Zero?
Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play
I haven't pushed my luck with it
I know and love Coke Zero and I don’t trust Coca-Cola to strike lightning twice.
Cherry Coke Zero puts regular Zero to SHAME!!!
Carry on.
by TheGhostofRickMonday on Apr 9, 2010 11:26 AM PDT up reply actions
I didn't want to be so bold
But my tastes believe it’s true!
Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play
its sounds too good to be true
I will pass and enjoy the tantalization of something better existing.
Live on the edge, my man!
And experience the joy when you locate the rare convenience store which sells Cherry Zero in 20 oz bottles. It’s like Christmas all over again.
by TheGhostofRickMonday on Apr 9, 2010 12:55 PM PDT up reply actions
The FCI is make believe marketing
by MLB.
Their agenda is to push baseball as an affordable family outing. However, the ticket prices are for the whole season – so it would actually cost you $14094 for 81 games.
And are they expecting you to buy 162 hats?
Let’s get real. You take your kids to about 3 or 4 games a season, otherwise it is you and the person wearing the “I’m with stupid T shirt” – drinking 3 beers each, eating a dog, an overpriced but yummy bbq sandwich, some peanuts (so you can throw the empty shells into the hair of the people in front of you), decent parking, dinner and drinks before and/or after the game.
Either I’ve got a split ticket plan or scalped tickets (actually a printed barcode) from some sketchy dude for $35 a ticket – so I figure I’ll drop $200+ for 2 people…easily. Not bad for an evening here and there – but how many games does it take to add up to a real vacation, new TV or rent or mortgage?
If each team is using the same bad math – the comparison is fine, but it has nothing to do what the average fan spends at the park for a season or an evening – watching the Pad beat down the Dodgers.
"I post like canned meat."
Here's my FCI...
Ticket – $14
Beer – $5
Beer – $5
Hot Dog – $4
Seat upgrade – $0
Beer – $5
Premium seat upgrade – $0
Beer – $5
Popcorn – $4
Beer – $5
Total – $47 and I’m drunk and sitting in a premium seat… sounds like a good deal to me.
by theodore donald kerabatsos on Apr 9, 2010 7:43 AM PDT reply actions 1 recs
Upgrade
Ticket-$14
Beer-$5
Hot Dog-$4
Soda- $4
Add Flask- $0
Seat Upgrade- $0
Beer-$5
Total- $32
Oh internet, what a wicked web you weave.
Yea, no way tickets are that cheap
They also aren’t taking into account the ticket master fee that pretty much tacks on another $10 a ticket. I like the left field lower (comes out to like $70 for two) and the left field bleachers (comes out somewhere in the $40s for two). That’s still pretty pricey to sit in the outfield.
I have no problem with $63 for the premium seats and $50 something for field but there needs to be a more affordable seat besides upper deck outfield. I would really like to see the left field bleachers in the $10 range.
Also, a hat $7 bucks? Yea right? The good ones are close to $40 which are about $10 more expensive then if you go to a sports store to get them.
With all that being said. The Padres are awesome. I am a Laker fan and let me tell you how expensive it is. You have to be in front of the computer the second the tickets go on sale to get the limited $10 seats that are located upper deck behind the basket. If you lose out on those, you’re a dead man. The next cheapest ticket is like $50 bucks and that also includes the opposite upper deck behind the basket seats as well as the corners. Just to get in the lower bowl (second level) will run you about $100, crazy.
I was also going to write a fanpost but one thing I love about these Padres is the access that the management (Garfinkle) is giving the fans. I was in Vegas the week of the Padres fanfest but it sounded like an awesome time. Get to meet players, go on the field, hang out, and mingle with important Padre folk. Compare that to the Laker Fan Jam I went to about a month ago that costed $15 to get in and consisted of an hour line to buy a taco, a 30 min line to buy a beer and a 5 hr line to get an autograph (I was lucky to get Kareem, Mychal Thompson, Jamaal Wilkes, San DIego’s Finest Luke Walton). It was at the LA convention center and it was a zoo. I don’t know about you guys but I love the closeness the Padres have to the community, even if we aren’t really a breakfast town.
Sorry for the rant. All in all, can’t blame the Padres for making a big time effort to attract the fans. I appreciate it.
Lamar = Laker for Life...Go Pads...Go Bolts
Agreed about the access to players/management.
It really does seem like anyone can meet and talk to any of the players, coaches, and/or front office if they want to. They seem to make every effort to make themselves available to the general public at games, events, on the radio, etc. We are really lucky to have that because that’s not the case for most pro sports teams.
by theodore donald kerabatsos on Apr 9, 2010 8:47 AM PDT up reply actions
My fan cost index
2 tickets Amtrak Surfliner $120.00
1 Night Hotel in Downtown area $180.00
2 Toyota Terrace tickets $90.00
Food and alcoholic beverages $60.00
Program $5.00
Hat $30.00
Total $485.00
Wow and I do this 5 times a year, I’m actually surprised that my wife is okay with this.
"You're killing independent George!!!!!!!!!!!!!!!!!!!"
Lets see here
Ticket: $26
Subway: $5
Soda: $5
Don’t really drink like I used too, so save a lot on beer. Usually bring food/candy from outside the park. Ticket is a $26 ticket but part of a 20 game package I think the actual cost is cheaper.
This is a terrible thing for the Padres. - Jerry Coleman
Im really pleased
with what Moorad et al are doing to provide value to fans. Even though we don’t expect to do well this year, there seems to be more excitement about baseball in SD since 2006. I think the previous administration believed that fan support was based solely on on-field results, and they neglected the Padres brand and fan experience. I really feel that the new group has conceded their market position in terms of winning and has elected to build excitement and interest in the team through an off-the-field focus.
And parking in the Ace lots around the stadium is only 15 bucks now. Woot.
by Phantom on Apr 9, 2010 9:40 AM PDT via mobile reply actions
As a financial analyst, I love me a good numbers post.
$4 parking is defintely going to be a pretty good walk away – I’ve walked to a lot under $10 before, but I’m pretty sure it was just me and one other schmuck making that hike. Realistically most fans wouldn’t walk that far. Having said that, I do prefer to trolley it in – but a ticket for that is something like $5 if memory serves, right?
I thought I’d read recently that one of the new changes was that there WOULD be free programs – or some such with the lineup printed in them. Not the magazine, but something different. I could be hallucinating, and I’m far too lazy to try and cite my work.
The Anaheim Ducks do a free publication
called the Ducks Digest that they hand out at every home game. They always change the cover to reflect that evening’s opponent, but they probably only change the actual content maybe six to ten times a year. And even then, there’s probably only about fix or six feature stories that change with the rest of the information being team info, depth charts, bios of the FO staff, and other fluff. The Padres could easily do something like this, changing the features every homestand.
by Phantom on Apr 9, 2010 10:33 AM PDT via mobile up reply actions
Maybe these numbers are based on season ticket rates?
My 40 game plan in the Toyota Terrace Level ($37.00 face value per seat) pencils out to $866.00 this year. That includes the Founder’s Club rebate we are getting back spread over the next (4?) seasons. So, I’m effectively paying $21.65 per seat, per game. That’s a huge discount off of face value.
by TheGhostofRickMonday on Apr 9, 2010 11:32 AM PDT reply actions
that
is an amazing price for those seats!
by schwing and a miss on Apr 9, 2010 11:49 AM PDT up reply actions
What is the Founder's Club anyway?
I used to see advertisements for it in the paper and it was ridiculously expensive.
my understanding
is it is basically what you are called if you paid for a seat license. it used to be the only way to get on the Terrace but now that is over so people who paid it get some money back or something.
by schwing and a miss on Apr 9, 2010 12:48 PM PDT up reply actions
Founder's Club was
a fancy name for the seat license program (I think.) I paid $1500 per seat for the “right” to buy my season tickets on the TT level in 2004. Other areas may have paid a higher fee, not sure.
Anyway, the new regime has done away with the seat license fee, and is slowly refunding most of our $1500, hence the dirt cheap tickets. Although, I do see that my season tickets still have the “Founder’s Club” shield on them. Maybe anyone who has had season tix since 2004 is in the Founder’s Club?
All I know is I have never been invited to any club meetings.
by TheGhostofRickMonday on Apr 9, 2010 12:52 PM PDT up reply actions
Founder's Club
Are you going to the thing tonight?
"When the going gets tough... TheGrandHatching pops in later." -- WG
by TheGrandHatching on Apr 9, 2010 12:56 PM PDT via mobile up reply actions
Damn! Who did I p*ss off?
Got a plus one I can use?
by TheGhostofRickMonday on Apr 9, 2010 1:27 PM PDT up reply actions
Ha! Must've been someone high up
Sorry – taking the missus. If anything interesting happens, I’ll write a fanpost. Maybe.
"When the going gets tough... TheGrandHatching pops in later." -- WG
by TheGrandHatching on Apr 9, 2010 1:46 PM PDT via mobile up reply actions
Don't be 'tec
Fanpost it.
Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play
I think Ghost is onto something.
The prices may be for seats available to the casual fan. Season ticket seats are not available for walkup sale, and nobody buys season tickets for the cheap seats, so they would constitute the majority of “available” seats, lowering the average price.
Season ticket holders may be the important fan base, but casual, walkup fans are important too, and it makes sense to advertise the lowest available price. Once the family outing has been planned, it’s hard to walk away from the ticket window or cancel the online/phone order.

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