San Diego Padres Slogans 2010
by Dex on Jan 10, 2010 8:45 AM PST
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PrintRJsFro has a post up about a possible Padres marketing campaign for this year. iHook Creative's campaign pitch is "SD stands for San Diego" or maybe, more appropriately, it should read "SD" Stands for San Diego, because they use the logo and I'm guessing they don't literally mean for us to think that we don't get what the SD stands for. Rather, they want to remind people that the Padres play for the people of San Diego within city limits. It's a symbolic thing.
Or something.
Nevertheless, because that's what it sounds like (that maybe people don't get what the SD stands for), I'm in agreement that it's not the best slogan, but the creative is nice.
Now, the old ownership never did take to my first marketing campaign pitch and I don't recall them using any of Gaslamp Ball's slogans last season but this is a new ownership that seems to just try out any idea thrown their way at least twice, so it's time to revisit the idea of how Gaslamp Ball would market the Padres.
So, I'm putting my marketing hat back on. I'm churning and I'm coming up with some killer campaigns. I'm talking rock star campaigns.
Here's the first one:
San Diego Padres 2010: FUTUREBALL
As in, this is how baseball will be played in the future. As in, this team is doing futuristic types of things. As in, if you're hoping for a true World Series bid, it will be sometime later in the future after the Padres rework their cable deal to actually take into account things like the future. As in, in the future the raw talent you see here will be doing amazing things for other teams.
Here's the second one:
San Diego Padres 2010: pwning it
So all the kids are texting and Tweeting and facebooking and there's things like that. And now that this type of slang is being used by people's mothers and what not (thanks to lolcats and stuff), let's take it all the way and attach it to the marketing plan of a mid-market major league baseball team. (Note that this is totally compatible with the SD stands for San Diego thing. You'll see.)
Commercial 1: Kevin Correia is pitching to Manny Ramirez. Fastball, strike 3. Freeze the frame on Manny's goofy face looking annoyed at this no name pitcher striking him out. In huge Rockwell font, the word "PWNED" appears on the screen, then cutting to the boilerplate stuff.
Commercial 2: Adrian Gonzalez at bat. Fastball inside, Adrian drives the ball high and hard. Freeze the frame on Adrian looking up at the ball. In huge Rockwell font, the word "GTFO" appears on the screen, cut to the boilerplate.
Commercial 3: Everth Cabrera makes an insane diving stop to turn a double play. Freeze the frame and put like, "MOAR" or "OMG" or "OMGWTF" up on the screen in those Rockwell letters.
Now, the idea behind this campaign being that we are now tied into social media. You have all these Padres Twitterers both official and unofficial and you want to get it so that when anything good happens for the Padres, all of these people at the same time Tweet, Facebook status update, text something like "GTFO ball! #Padres" or "Dodgers just got PWNED by #Padres".
It's a viral thing.
Anyways, if that doesn't work then lets come up with a bunch of random slogans.
Here's my contribution:
- Return of the funk
- Bring the noise
- Be thankful we had relations with your mom.
- 20-10 is a score you'll never see at Petco Park in a billion years.
- The Speed Dating team of the MLB (meet some players very briefly and maybe one of them you'll see again next week)
etc. etc.
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I'm partial to the Bud Light/Semi Pro slogans
San Diego Padres baseball: I’m horny
Go to the Padres games or I’ll kill you with the wrong end of a bat
Take it from a man who places electrical tape over his nipples…Go Padres!
Padres baseball. Refreshes the palette…and the loins!
Source:
http://www.youtube.com/watch?v=Ej9wCko6dR4
http://www.youtube.com/watch?v=ecqiZn2DDFQ
twitter.com/matthewverygood
by matthewverygood on Jan 10, 2010 8:54 AM PST reply actions
in that vein
Padres baseball: It gives you that funny feeling in your groin when you’re standing someplace up high and you dangle something over the edge.
San Diego, its not just about breakfast anymore.
552
by wrveres on Jan 10, 2010 9:23 AM PST reply actions 3 recs
hahahaha
good stuff. rec for that.
Lamar = Laker for Life...Go Pads...Go Bolts
by mrbarneydangles on Jan 10, 2010 10:00 AM PST up reply actions
San Diego: better behaved than Dodger fans
and we dont have to report to our parole officers before we go to baseball games.
by TheFriarsConfessional on Jan 10, 2010 10:26 AM PST reply actions
If The Padres Don't Excite You, Chrissy Russo Will
Thank you for waving at me.
by Winfield's Ghost on Jan 10, 2010 10:35 AM PST reply actions 3 recs
It's official
this campaign did not get picked. Ihook just posted this on my site….
Hello All,
Came across the blog and thought I would chime in on behalf of iHook. First off in regards to Peavy… We do follow the team and the image is on our site as a representation for work we provided and was not used in any of the creative or pitch campaign.
You are right in the fact that coming up with original ideas and catch phrases that haven’t been used is difficult however if you read the overview you will understand where the "SD" come from San Diego came from and meant. Our goal with everything was to reconnect the fans to the team. The new official mark of the Padres is the "SD" emblem and our brief from the Padres was to build a campaign around their new primary mark.
Color changes were off limits so we built a campaign around the idea of reconnecting the fans to the team through dynamic creative and the emotional tie of the city and its team.
Either way, a different agency was used so we will have to see how the creative looks and what they came up with for the 2010 Padres season.
Cheers,
iHook
RJ's Fro - Catch the Fro Fever!!
.400 in '94 - For all your Padres merch needs!
SD is
super duper
seriously dude
slow death
sunny discount
under new management
Outside of a dog, a man's best friend is a baseball; inside of a dog, it is very dark.
--Groucho Marx.
I really kind of liked iHook's idea.
The other pictures on their website looked really nice and way better than anything the Padres have had at Petco up to this point. It’s not like they’re telling us what the SD stands for. The actual picture just shows the SD logo and then next to it “Stands for San Diego”. I know us die-hards might be offended that they’d suggest we don’t know what the Padres represent, but for all the other people that live here and don’t go to games cause they don’t care about the team, this slogan is just for them. “Stands for San Diego” to me, sounds like they’re saying “It stands for YOU”, and I don’t see anything wrong with that.
In the team’s summary of the project on their site they mentioned that previous campaigns didn’t emphasize the “sport” aspect of baseball.
It rarely communicated sport. This was without question the case with the Padres. Most of their marketing materials were smiles, empty crowds, and high fives… Not the hustle and the grind that is Padres Baseball.
This is something I totally agree with, and I do feel like they’re trying to lose the family first image that’s plagued them up to this point. There’s a reason no one takes the Padres seriously, and their play on the field is only partially to blame. I feel like this campaign strategy would’ve been perfect, to be honest.
As for a new slogan, a simple “Certainly” would be nice and reflective of our new management. Maybe a more edgy “certainly.” would get the kids talking.
SD stands for San Diego...
If I remember the Broncos....they were one of the luckiest teams we ever played against - Kellen Winslow
I already linked to that!
You are a tyrant of an editor and you don’t even read my posts all the way through!
by Dex on Jan 11, 2010 7:39 AM PST up reply actions 2 recs
we need a GLBT-shirt that says “Be thankful we had relations with your mom.”
Big kid tested, mother fucker approved
GLBT shirt?
"I'm a Padre at heart. Always gonna root for the Padres. Twenty-five years [with this organization], how can't you? Next year I'm gonna be rooting like a son-of-a-gun for these guys and for Blackie ... I'm gonna be rooting for the next general manager here, rooting for the city, the fans, everybody. I think a lot of San Diego." -Kevin Towers
by jodes0405 on Jan 10, 2010 10:12 PM PST up reply actions 3 recs
keeping with new management
Padres – 3.2 beer is .20 cents cheaper
The only sandy left is in the outfield
divorce ruined our team before the dodgers
home of the unknown owner
Outside of a dog, a man's best friend is a baseball; inside of a dog, it is very dark.
--Groucho Marx.
As long as they don't revive the '94 slogan
“HEY, …IT’S BASEBALL
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