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A response to Tom Garfinkel's Q&A

Bill Center just did a Q&A with Padres COO Tom Garfinkel. 

Everyone agrees this is a 'breakfast town'

You know what bothers me most about this Q&A.  There is a disconnect between the Padres marketing and what fans actually want. 

Tom Garfinkel is a fan expert not a Padres fan.  He's a fan of rebranding teams and then moving on. He'll be a fan of whoever you pay him to be a fan of.  You want a NASCAR fan?  Cut Garfinkel a check.  Diamondback fan?  Pull out a wad of bills.  Padres fan?  Eggs, over easy, side of hash browns and bacon.  Breakfast is all it takes to make a Padres fan. 

How long has Garfinkel been in San Diego? A few weeks?  He can definitively say that this is a "breakfast town"?  I've lived here all my life. Never once have I ever heard it referred to as a "breakfast town" and for some reason it annoys me that this is what a fan expert takes away from his research.

He talks about increasing Season Ticket Holders immediately and everyone knows that the easiest (and hardest) way to do that is to get a winning team, but it really seems like that's not a realistic goal, so instead they'll focus on perks.  It's crazy to think that season ticket sales are going to increase any time the team is playing this poorly.

Why would fans invest in Season Tickets when the owners won't invest in the team? The team payroll dropped by half and the wins from 2007 to 2008 dropped 40%.  The 55% renewal rate for season tickets sounds about right to me.  The fan perks are nice but those are short term fixes.

Q: I've been told you don't like the term Friars.

A: I wouldn't say I dislike it. We're the Padres. We should refer to ourselves as the Padres. Friars is part of our history. But in formal settings, in the broadcast booth, in releases, we should be the Padres. The Swinging Friar is part of our history.

Doesn't he have something more important to do than try and change the way we talk about our team?  They're lucky anybody is talking about them at all.  Fans love to refer to the team as the Friars. If it's a part of the history, and the fans like it then it SHOULD be part of the way the team is referenced. Not the other way around.  This is not the kind of rebranding that we need.

Q: Could we see a change in uniforms? A lot of fans don't like the present uniforms.

A: We can't change anything for 2010. The potential for adjustments beyond that, we're open-minded. The fans seem to like the traditional brown-and-yellow in terms of merchandise sales. I think it's part of our brand, part of our history. We might be looking toward some of the more traditional themes. The name of the city on the road uniform and the name of the team on the home uniform. Some like the very first Padres colors of red, white and blue. It fits with the city and our connection with the military.

Personally, I wish we could just go back to the old brown and yellow uniforms, not a new version of the old uniforms. Don't break something that isn't broken.  Fans like that connection to their past.  Moorad said in a Fan Q&A that he didn't want to change the colors, so we'll see who wins that battle. I hope we don't end up looking like the Diamondbacks.

Q: What might season-ticket holders see?

A: More value included. That could include special concession lines

Maybe they can get segregated bathrooms and water fountains too.  Isn't the Toyota Terrace elitist enough? Let's bring a better experience to all fans.

I like all the quirky give aways.  I like the theme nights.  I like the 5 for $5. I like the perk of meeting with players.  I like the promotions, but when it comes down to it we need quality baseball or all the of this stuff is meaningless.

I feel like these new guys are just recycling ideas they had in Arizona or trying to create their own traditions while trying to convince us that it's what we want.  Nobody asked for "breakfast town".

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i was furious when i read this interview

all Garfinkle said in his responses is that he wanted more money and to do that he would have more gimmicks and add more value. I dont think the reason there arent in the seats is because the bobble heads werent as cool or the hot dog cost 4 bucks. I think it has more to do with giles in right and moreno on the bump. I know hes not in charge of that stuff, but it came across in the interview that all San Diego fans care about is how comfy the seat is or how pretty the jumbotron is

by 1210pads on Jul 15, 2009 2:42 PM PDT reply actions   1 recs

Totally Agree (rec)

Let’s also get rid of White Sox/Pale Hose/South Siders……..and The Tribe too. I love the Friars.The terms Friars and Padres both give a sense of history and identity for the city as well as the organization.

Identity…….this team has no identity. In 40 years we have exactly ONE identifiable star. In 40 years we’ve worn God only knows how many different styles of uniforms! Brown is not my favorite color…..BUT IT’s WHAT A FRICKIN’ PADRE/FRIAR WEARS, GARFINKLE!!!

An identity is what this organization needs…..and a real good farm system.

BTW……I love breakfast but I’ve never described SD to a friend visiting as a “breakfast town”. I have described it as not much of a major league baseball town though.

http://avengingjackmurphy.blogspot.com/

I don't agree with a word you're saying but I'll defend to the death your right to say it" ~Patrick Henry

"Shut the fuck up Donnie, you're out of your element!" ~Walter Sobchak from The Big Lebowski

by AIChief on Jul 15, 2009 4:03 PM PDT up reply actions   0 recs

None of those teams

call themselves by those nicknames in official communications.

None.

Enough said.

Do you know what we get to do today? We get to talk baseball!

www.websoulsurfer.com

by websoulsurfer on Jul 15, 2009 11:57 PM PDT up reply actions   0 recs

I highly doubt that

"You ask who Jayson Werth is? Well, bud, I have an answer: He’s a World Series champion and member of Brian Hickey’s fantasy-baseball team." -Hickey

by CurbEnthusiasm on Jul 16, 2009 12:42 AM PDT up reply actions   0 recs

Do you know what the third page of the Cardinals' Press Pass is titled?

Redbird Rundown.

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 16, 2009 12:46 AM PDT up reply actions   0 recs

And the trivia section on the first page of the Indian's Press Pass?

Tribe tid-bits.

Enough said?

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 16, 2009 12:51 AM PDT up reply actions   0 recs

Dex, jbox -

It’s time to boost morale around here.

Can we have a Banlete Thursday?

"When the going gets tough... TheGrandHatching pops in later." -- WG

by TheGrandHatching on Jul 16, 2009 8:50 AM PDT up reply actions   0 recs

ncikname

Totally agree with you! And that’s what Garfinkel said in the Q and A.

by katy on Jul 30, 2009 1:55 PM PDT up reply actions   0 recs

9. the security at petco is the worst

they try to ruin anything fun the way kooz ruins a rally. I went to the game Tranny returned in and they confiscated a sign that was in no way profane with the excuse that it was to large and then you see full bed sheets saying “im baaaaaaaack” held by dodger fans. Nice work elite security im glad the front office employs strictly dodger fan security guards

by 1210pads on Jul 15, 2009 3:41 PM PDT up reply actions   0 recs

This isn't unique to PetCo

That’s all over the United States. I’m going to paraphrase Adam Carolla’s rants on this, because he hits it dead on:

Everything is one big f’n rule. You can’t do this, and you can’t do that and nobody has any common sense. It started after 9/11, everyone has been deputized to the asshole police force and they’re going to Barney Fife your ass whenever and wherever possible.

I tweeted and commented about this when it happened, but I was at Chase field, where I was stopped and asked for identification by two Maricopa County Sherriffs for doing nothing other than look youthful while holding a beer. I didn’t even try to play on the playground.

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 15, 2009 5:13 PM PDT up reply actions   0 recs

And more to the point

Nobody wants to pay $15 to park downtown and walk over to the park to be hassled by “security.”

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 15, 2009 5:16 PM PDT up reply actions   0 recs

there is actually

a “waffle house” in Clairemont….

I’ve eaten there once… for lunch…

but in all fairness, this was before I got the memo that this is a breakfast town.

"Real baseball should be played in the daytime, in the sunshine." - Lou Gehrig

by C8LIN B on Jul 16, 2009 7:04 AM PDT up reply actions   0 recs

Don't Worry

He can’t turn us into zonies. They have a spcific genetic defect that manifests itself in behaviors like sparking hibachis on the beach at 9:00AM. Something San Diegans would never consider, mostly because we stopped for breakfast burrittos.

One more thing: Garfinkel has nothing to do with the product on the field. Winning make his job easier, but it is not a subject he is likely to talk about.

by field39 on Jul 15, 2009 3:39 PM PDT reply actions   0 recs

I was going to make that point about on-the-field product as well

Garfinkel can only root for Moorad and KT to fix that situation. He’s stuck with deal with everything outside of that. Stadium operations, marketing, sales, uniforms, travel and probably even IT are the things he can deal with. So, I can’t really blame the guy for not being focused on the team on the field. I’m also not sure you really need to be a fan of the team to do those things.

And I’ll say this about uniforms again. When the FO feels that team is going to be competitive and start drawing extra fans to the ballpark, they’ll change the uniforms that season. That way, fans will be uncomfortable breaking out their Peavy jerseys from 2007 or their Khalil Greene jerseys from 2004 and will but up Player X’s jersey in the new color scheme in order to feel hip.

Memo to baseball managers: You manufacture runs by NOT making outs, not by making them on purpose.

by Wonko on Jul 15, 2009 3:59 PM PDT up reply actions   0 recs

i think everyone gets that

its just the way he answered rubbed people, at least me, the wrong way. It sounds as if “adding value” alone will return that lost 45% of season ticket holders, becasue thats all fans care about

by 1210pads on Jul 15, 2009 4:32 PM PDT up reply actions   0 recs

I'm gonna go on a parking rant, too

Through all this economy talk, nobody has mentioned reducing parking prices. We got $.50 shaved off beer, a 5 for $5 deal, but Ace Parking still takes my $10/$15/$20 outside before I can even get in the gates to give it to the Padres. There’s a huge barrier to entry.

What do I get for that $10/$15/$20? I get to rest assured that any damage to or theft from my vehicle is my own responsibility.

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 15, 2009 5:27 PM PDT up reply actions   0 recs

trolley.

seriously, its worth every dime. you don’t even need a ticket. well you do, it just doesn’t need to be current.

552

by wrveres on Jul 16, 2009 3:18 AM PDT up reply actions   0 recs

theyve been checking lately

and if your going with more than one friend its worth parking. 5 bucks per trolley ticket or 10 or 15 total to park at the convention center

by 1210pads on Jul 16, 2009 9:11 AM PDT up reply actions   0 recs

I've done that before

and it works on weekends for me, but I’m coming from north county, so if I want to go on a weekday, I’d have to leave work early to catch the train. I can’t do that all the time.

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 16, 2009 9:37 AM PDT up reply actions   0 recs

Parking on the steet is free after 6

you might have to walk a few blocks but i think its better than spending a 20

"You ask who Jayson Werth is? Well, bud, I have an answer: He’s a World Series champion and member of Brian Hickey’s fantasy-baseball team." -Hickey

by CurbEnthusiasm on Jul 16, 2009 1:59 PM PDT up reply actions   0 recs

At Least It's a Start

I’ll say this much, whether you agree with him or not, at least we have someone finally paying attention to building this side of the club instead of the old approach of the do-nothing Sandy “I’m not in the business of selling anything” Alderson or the ceremonial Chief Operating Officer Dick Freeman. Since this team is going to suck for another couple years, they have to try something else to attract fans to the park.

by Noose on Jul 15, 2009 6:44 PM PDT reply actions   0 recs

It'll be all good

Geez louise! The Hanging of Garfinkel. Like what was already stated, he cant buy players. Thats Moorads job. He though has to try and sell to us that its worth watching this team. I dont mind most of what he said but I live on the East Coast so my opinion really shouldnt count in regards to ‘Potatoes O’Brien". It does seem like there is a conflict of interest with the uniforms for 2011. I would like to see us use our Brown and Gold like how Wichita St uses it or in the design that the Portland Beavers use it with the colored seam in the middle. These colors are unique to only the Padres in all of professional sports, good or bad. I bet there are stats that say Navy colored jerseys sell the best & thats why it would be difficult to change to brown.

I think they are gonna move the fences in again. which is good. We can keep it a pitchers park still.

I wish there was a way to listen to SD Padres games on the radio for free (:

by Duke Street Kings on Jul 15, 2009 6:57 PM PDT reply actions   0 recs

all good

Yeah, he doesn’t have control of baseball related moves, but his first value adding moves are nuts. He’s supposed to be connecting with the fans and he comes up with “breakfast town” and no more “Friars”. This is how he creates a relationship with the fans? It’s crazy talk..

by jbox on Jul 15, 2009 10:05 PM PDT up reply actions   0 recs

Friars

Mr. Garfinkel never said, “no more Friars.” Re-read the question and answer.

Q: I’ve been told you don’t like the term Friars.

A: I wouldn’t say I dislike it. We’re the Padres. We should refer to ourselves as the Padres. Friars is part of our history. But in formal settings, in the broadcast booth, in releases, we should be the Padres.

by katy on Jul 30, 2009 1:52 PM PDT up reply actions   0 recs

Well?

Aren’t the Diamondbacks referred to as the Snakes? So much for previous track record.

If Tom wants to do something of value, this native San Diegan would like him to put together an annual old timers game. After 40+ years we ought to be able to field two teams by now.

by ignodan on Jul 15, 2009 8:08 PM PDT reply actions   0 recs

Dude

that was terrible. Change our colors to red white and blue and i will murder your children. How many teams have those colors? like 11?

The absolute worst thing you can tell a lifelong fan is that you are going to treat their loyalty and pride as a business gimmick. Seriously F this guy.

by soulSD on Jul 15, 2009 10:24 PM PDT reply actions   1 recs

My favorite answer...

 Q: What about changing the dimensions in right field and redesigning that part of the ballpark?

A: Once again, I’d say we’re open-minded. We are considering changing the shape of the outfield to a dodecahedron or an amorphous fudgebutt.

"Quote me as saying I was mis-quoted."

Groucho Marx

by planetjeffy on Jul 15, 2009 10:24 PM PDT reply actions   1 recs

among many other things everyone has already mentioned

Im glad you all are pissed about the uniform thing too. I read that in the paper and flipped a shit. I really hope that doesnt happen.

DODGERS, RED SOX, YANKEES, BRONCOS, PATRIOTS and RAIDERS all suck. Especially the Dodgers.

by LJbumfool on Jul 15, 2009 10:27 PM PDT reply actions   0 recs

The Padres payroll went UP from 2007 to 2008

You conveniently missed that fact.

San Diego has the 3rd highest per capita spending on breakfast of any of the metropolitan areas with major league teams. It may have something to do with San Diego being a military town. Looks like a little marketing research goes a long way.

The Padres attendance went DOWN after a playoff appearance in 2005 and increased payroll going into 2006. The number one reason expressed at the season ticket holders meeting? The loss of one season ticket holder perk, player autograph day. A PERK, not winning. So you are wrong about that one too.

I think that just maybe the guy hired to market the Padres, Garfinkel, knows more than you do about the situation even though he just got here.

Why would calling the Padres the Padres in official releases and in the “official” broadcasts be bad? After all it IS the team’s name.

And you obviously have no idea what marketing is all about. It is about branding. Positioning. If one of the best marketers in baseball thinks its a good idea to brand the official name of the team in official communications then just maybe that is what his job IS.

The mustard yellow and brown uniforms were once voted the ugliest uniforms in Padres history. That vote was in 2003 just before the Padres moved into Petco and were creating the new uniforms for the new ballpark. Obviously your opinion was not one shared by the majority of fans. And ANY change in uniforms is a good Marketing move. Changes in uniform mean more uniform sales which means more revenues. More money coming in is a good thing.

Garfinkel is doing his job and it seems like HE is doing a good job of it.

Your personal attack against Garfinkel is in bad taste and you are just plain wrong about just about everything in this case.

Do you know what we get to do today? We get to talk baseball!

www.websoulsurfer.com

by websoulsurfer on Jul 15, 2009 11:55 PM PDT reply actions   0 recs

3rd highest

Well clearly we’re known the world over for that… go third place.

Attendance went down after being the highest ever, because of the new ballpark. The number one reason expressed at the ticket holder’s meeting is of no consequence because you’re assuming that everyone who didn’t rebuy attended the meeting, which is far fetched as all hell.

Nobody said calling the Padres the Padres is bad, you fabricated that. The only person that thinks it’s wrong or bad is Garfinkel.

Do you know what the number one thing that wasn’t at the season ticket holder’s meeting? Marketing.

Did you know also that

The following are trademarks or service marks of Major League Baseball entities and may be used only with permission of Major League Baseball Properties, Inc. or the relevant Major League Baseball entity: Major League, Major League Baseball, MLB, the silhouetted batter logo, World Series, National League, American League, Division Series, League Championship Series, All-Star Game, and the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Major League Baseball clubs and entities, and their respective mascots, events and exhibitions.

so I think you’re the one that’s wrong for selling t-shirts with LA logos on them. It’s about branding, positioning. And that’s not your brand so show your license or assume the position.

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 16, 2009 12:40 AM PDT up reply actions   2 recs

San Diego is a breakfast town ..

Breakfast Burritos at 3 am …

when the “FRIARS” do that, I’ll buy season tickets.

552

by wrveres on Jul 16, 2009 3:15 AM PDT reply actions   0 recs

I say we start a petition ..

 .. for brown and orange!

and if the “FRIARS” go red, white and blue, I promise to never buy any “FRIARS” gear of that color. Evah!

We should put that on the petition too. Make people sign it with a thumb print.

A brown thumb print.

552

by wrveres on Jul 16, 2009 3:32 AM PDT reply actions   0 recs

i want the old pinstrip unis

those were the best, i love me some pinstripes

by 1210pads on Jul 16, 2009 9:17 AM PDT up reply actions   0 recs

yankee fan

DODGERS, RED SOX, YANKEES, BRONCOS, PATRIOTS and RAIDERS all suck. Especially the Dodgers.

by LJbumfool on Jul 16, 2009 10:40 AM PDT up reply actions   0 recs

Breakfast

The Boardwalk @ 3704 Mission Boulevard is one of my favorite breakfast places in SD. David Lee Roth from Van Halen ate his breakfast there next to me one morning back in 2002.

by RoyalsFan on Jul 16, 2009 6:02 AM PDT reply actions   0 recs

If....

it’s good enough for Diamond Dave, it’s good enough for Garfinkel.

“Money can’t buy you happiness, but it can buy you a yacht big enough to pull up right alongside it.”—-David Lee Roth

by RoyalsFan on Jul 16, 2009 10:24 AM PDT up reply actions   0 recs

So now we're a yacht town?

San Diego has the 3rd highest per capita spending on yachts of any of the metropolitan areas with major league teams!

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 16, 2009 10:35 AM PDT up reply actions   1 recs

Okay...

Call us whatever meal based town you want… but if you are serving it at 10:30 that’s Brunch…. i’m just saying…

"Real baseball should be played in the daytime, in the sunshine." - Lou Gehrig

by C8LIN B on Jul 16, 2009 7:07 AM PDT reply actions   0 recs

Gives us just as much street cred

as a lunch town.

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 16, 2009 9:26 AM PDT up reply actions   0 recs

The more I hate Breakfast Town, the more I like it

we need new shirts that say “Breakfast Town, U.S.A.”

by jbox on Jul 16, 2009 9:30 AM PDT reply actions   0 recs

This is how "the Savior" became canon to GLB lore, too

Isn't it enough to know that I ruined a pony making a gift for you? ◔ヮ◔
Uncommon Sportsman :: Absurdity in play

by Axion on Jul 16, 2009 9:33 AM PDT up reply actions   0 recs

America's Finest Breakfast Town?

Memo to baseball managers: You manufacture runs by NOT making outs, not by making them on purpose.

by Wonko on Jul 16, 2009 10:56 AM PDT up reply actions   1 recs

Ron Burgandy impersonators

This idea is a gold mine.

San Diego has the 3rd highest per capita spending on Anchorman royalties of any of the metropolitan areas with major league teams. It may have something to do with San Diego staying classy. Looks like a little marketing research goes a long way.

"When the going gets tough... TheGrandHatching pops in later." -- WG

by TheGrandHatching on Jul 16, 2009 10:59 AM PDT reply actions   0 recs

Breakfast Town

Well, I hate to say it guys, but I personally know of 8 great places in the San Diego area for breakfast. I do not own or have any interest in any of the following, but I travel for business to the west coast and have frequented these… (not in any order)
1. Original Pancake House on Conway St. (has been on the Food Channel) waffles too
2. Ruby’s (a couple in the vicinity)
3. Broken Yolk Cafe on Garnet (lots of omelette choices and mex.)
4. Richard Walker’s Pancake House on Front St. (lots of pancakes and waffles to choose from)
5. The Waterfront on Kettner Blvd.
6. Mary Janes (coffee shop – good Sunday brunch)
7. Mimi’s (I think on Westview?) homemade corned beef hash!
8.Waffle Spot in the Kings Inn Hotel

So… with the size of San Diego, there must be more than the 8 breakfast places that I know about, so as it has been already said, someone at the Padres has done some marketing research.

Now, as I see it, Mr. Garfinkel has been President of the Padres for a short 3 months. Instead of complaining, why not give him (and the rest of management) some time to get it together. It’s not going to happen overnight. And Garfinkel (and Moorad) had nothing to do with how lousy the Padres were before getting to San Diego. Give him a chance.

Stop complaining about the colors of the uniforms. Support the team about winning games instead of bitchin’ about breakfast, colors, and friars/padres. If the color of the uniform is a big deal to you, write and tell them that you want the fans to vote online for the color of the uniform (IF they do plan on changing them). (BTW, did you see the colors of the Diamondback uniforms BEFORE they were changed???) YUCK!

Stop talking about the past and look forward to the new management team making a positive change. It will happen, it’s just a matter of time.

by katy on Jul 30, 2009 1:43 PM PDT reply actions   0 recs

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